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Regular reporting and dashboards built in Google Analytics, tracking website performance, surfacing insights around SEO (search engine optimization), and segmenting users into a variety of different groups.
Path exploration in Google Analytics
This enables Inverse to better understand what's happening throughout the website and user experience, diagnosing problems and finding areas of improvement. Segmenting our users allows us to zoom in from a high level to a more granular one, to diagnose potential issues and identify trends/patterns in how visitors engage with Inverse.